Our Story
From a simple greeting, to a legacy of great coffee.
Where It All Began
"WHATCHA-SAY
BOSHO!"
Our story begins with a simple greeting from the South. Growing up, my father would greet everyone with a warm "Whatcha-Say Bosho" It didn't matter if they were family, friends, or strangers — everyone was "Bosho" to him.
The Original Bosho
Legacy & Heritage
HONORING THE
FORGOTTEN RIDERS
1 IN 4
Cowboys were Black
UNTOLD
Stories of resilience
BOLD
Coffee tradition
While building Bosho, we learned something often overlooked by history: one in four cowboys in the American West were Black. These men and women helped shape communities, drive cattle, and build a legacy of grit.
Yet their stories remained untold, much like the erasure of authentic voices in today's coffee culture, replaced by corporate mediocrity. Bosho stands against that erasure.