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From a simple greeting, to a legacy of great coffee.
Our story begins with a simple greeting from the South. Growing up, my father would greet everyone with a warm "Whatcha-Say Bosho" It didn't matter if they were family, friends, or strangers — everyone was "Bosho" to him. Everyone was family.
Just pure, strong coffee that kept us going through the swamps and fields of Alabama
Bosho taught us the true meaning of drinking fine coffee; whether we were out hunting the swamps of Alabama, fishing the Mobile Bay, or working the farm, we could be assured of one thing: a strong cup of hot coffee, no sugar, no milk.
Hanging out with Dad taught us the value of a good cup of coffee. It kept us warm in the snake-infested swamps while we were hunting, it kept us alert in the hot Alabama fields while we were sowing or planting, and it gave us an unbreakable bond as we transitioned from boys to men. Our family coffee tradition was so great that even our sister still drinks it.
Dad always bragged about his favorite cup that kept his coffee hot throughout the day, no matter where he went or what the temperature was, so much so that when he got home and set his cup down, you could often find one of my younger sisters sneaking a sip of the coffee they loved till this day......
Cowboys were Black
Stories of resilience
Coffee tradition
While building Bosho, we learned something often overlooked by history: one in four cowboys in the American West were Black. These men and women helped shape communities, drive cattle, and build a legacy of grit.
Yet their stories remained untold, much like the erasure of authentic voices in today's coffee culture, replaced by corporate mediocrity. Bosho stands against that erasure.